Rosh Hashana (AI + Animation)

For this holiday campaign, I created fully personalized videos using a fast, AI-driven workflow to meet tight deadlines without sacrificing quality. I used Illusion Diffusion via Hugging Face to generate photorealistic scenes with built-in text, then brought them into Photoshop to separate elements and prepare them for animation. Final compositions were enhanced with stock footage, SFX, and motion in After Effects. A key challenge was integrating dynamic user data—like names and gendered greetings—using our SVG text engine. I focused on making the personalized content feel like a natural part of each scene, pushing the tech to blend as seamlessly as possible with the AI-generated visuals, using multiple differently-styled text layers which would overlay to create something more than a simple flat text layer over the rendered background. These projects were a deep dive into combining emerging AI tools with hands-on design to create something rich, polished, and scalable.