Keton Jewish Bistro

At Down the Field, I managed the social media presence for Keton Jewish Bistro. Keton is a celebrated fixture in the the Tel Aviv food scene, having first opened their doors in 1945. Since then, Keton has enjoyed a steady stream of famed artists, authors, politicians, actors, and musicians as their clientele- but they needed a boost to their online presence to bolster the brand, engage customers, and keep Keton relevant. I created graphics, gifs, and illustrations, keeping in mind the restaurant's roots- a family business which grew from a tiny ice cream stand on Dizengoff street. For their visual language, I created handmade illustrations which showcased their dishes and their history, accompanied by elegant graphics and photography.

These illustrations were inspired by Keton's atmosphere and locale; a tiny beacon of warmth, history, and classic Jewish comfort food. Situated in bustling Dizengoff street right in the heart of Tel Aviv, Keton is draped in greenery and the walls scrawled with the signatures of its famous patrons. Keton is a respite for those who need a quiet moment to settle down for a schnitzel or a bowl of their famous kneidlach.

I created content based on their guestbook- which held the signatures and drawings of Keton's most famous figures.

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